We’re Molly and Tansy – word witches, SEO copywriters, and brand voice strategists. We help businesses get discovered by search engines and remembered by those who matter.
Most businesses are stuck between a rock and a hard place. You either get website copy that ranks but reads robotic, or copy that sounds beautiful but gets seen by nobody.
You’ll find us sitting on the fence, cackling loudly and proudly with our metaphorical broomsticks in tow.
Our work begins at the intersection of search visibility and brand personality. When these two forces are properly aligned, something shifts.
Your copy will be found and felt.
Enter a world where your website can have both.
We craft engaging SEO content that resonates as well as it ranks. That’s our alchemy.
At The Content Coven, we’ve built our entire approach around the belief that SEO strategy and brand voice don’t always have to be in competition. As soon as they work together, you create the kind of connection that turns a mere observer into a lifelong customer.
Search engines might open the doors, but your brand voice is what tempts someone to knock in the first place.
Meet the Coven.
We’re professional SEO copywriters and brand strategists. And we might even go so far as to say that we’re the word nerds you used to eye-roll at in school.
We came together with a shared belief that the words a brand uses are never just words. They’re why strangers become customers, and customers become dedicated brand followers. Getting your words right matters.
We’ve written for solopreneurs finding their voice for the first time to global brands with complex rules and regulations. If you’re a founder wondering how to get the ideas in your head onto the page, we’re here to help.
As you can probably tell… Yes, we love astrology. We also have more tarot decks than strictly 'necessary'. We will probably ask you what your star sign is on our first call.
But this is because we think of ourselves as much as word therapists as copywriters, with a strong belief in the invisible forces that shape how others feel, respond, and connect to words.
Sometimes, the brief is to write. Sometimes, it’s to help someone figure out what they’re actually trying to say. We master both.
Our craft.
For website copy that earns its place… in search results, in your reader’s attention, and in the story of your brand.
Whether you’re starting from nothing or working with content that’s never quite landed how you wanted it to, our brand voice and copywriting services will bring the clarity you crave.
SEO copywriting and content services
Words optimised for both humans and search engines in equal measure so you can reach your audience.
Our website copywriting services include:
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Landing page creation and optimisation
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Blog creation and optimisation
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Blog strategies
Tone of voice strategy support
Your brand has a voice. Let’s help you find it, define it, and use it across your content.
Our brand identity and TOV services include:
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Tone of voice discovery
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Tone of voice guidelines
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Messaging audits
Copy audits and editing services
Current content not measuring up? We'll provide clear, actionable improvements.
Our audit and editing services include:
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Landing page audits
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Blog audits
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Proofreading
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Editing
White-label and agency content
We work behind the scenes for marketing agencies and in-house teams requiring extra support.
Our agency services include:
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White-label copywriting
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White-label content strategy
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White-label SEO support
Client Testimonials
Ready to optimise your content?
Ready to outsource your content? We look forward to working with you! Please get in touch to see how our SEO content and copywriting services can support your business.
You can also find us on LinkedIn and Instagram. Please click on the icons below.
