Meet The Coven

Looking for SEO copywriting services from experienced content specialists in Cardiff? These gals have got you covered!

Meet our little team of professional content writers. We're here to provide the quality content you'd expect from a larger SEO copywriting agency, with a personal touch.

The Word Witches

Tansy Dando

Co-founder, Content Manager, and Copywriter

With degrees in Theatre and Creative Writing, Tansy brings a flair for storytelling to her craft, helping to reach an array of audiences.

Combined with her knowledge of SEO, she blends creativity and technical know-how to write content that resonates with its intended reader.

Molly Govus

Co-founder and Senior Copywriter

Molly’s love for words has been apparent since she learned to speak. Coming from a long line of wordsmiths and English teachers, it would be rude not to follow suit…

With a background steeped in the alchemy of SEO and a creative flair that can enchant any audience, Molly is a copywriting force to be reckoned with.

Our Freelance Writers

Since launching in August 2024, we've been blown away not only by the fabulous content opportunities we've been provided with but also by the support of other copywriters.

With this in mind, we're so pleased to be able to expand our network and welcome two incredible writers to The Content Coven. Suze and Emma help us out on a freelance basis, providing invaluable content support. We always love reading and proofing their work!

Suze Clemitson

We've been lucky enough to have worked with Suze for a number of years across various projects. She's a talented freelance copywriter who can turn her hand to any subject, from technical topics to luxury eCommerce.

Suze provides engaging blogs and landing pages that balance optimisation and articulation.

Emma Carey

Emma is a wonderful content writer with a particular talent for all things beauty. Having written for brands such as ELEMIS and Hotel Chocolat, she has a beautiful way with words and can masterfully weave in SEO.

You can even spot some of Emma's creative insight on our very own Content Coven blog...

The Content Coven Familiars

Where would we be without our familiars? These four-legged friends provide endless cuddles and moral support. We wouldn't have it any other way!

Bob

Ziggy

Henwen

Chaz

Ethel

Why Work With Us?

In our time working together, both as a freelance partnership and in our past life at a full-service digital marketing agency, we've had the good fortune to write for some fantastic businesses — from startups to multinational businesses.

This has given us the insight and skills to conjure copy that gets results. So if any of these points sound like you, please get in touch.

You want to update and refresh your website copy to engage visitors.

We understand how to support the customer journey, guiding them towards that all-important conversion.

You want to scale up your blog writing but don't have time yourself.

Trust us, we recognise the time that goes into crafting high-quality blogs! We can take the task off your hands so you can focus on growing your business.

You want a consistent tone of voice that reflects your brand identity and resonates with your target customers.

Clear and concise, elegant and descriptive, or anything in between — showcasing a consistent tone of voice (and knowing when to adapt it) is essential for building trust with your customers. We like to think of ourselves as TOV shapeshifters, and have written for every kind of audience, from Gen-Zers and families to business owners and retirees.

You want to drive more traffic to your website with copy that's designed for a human audience and optimised for search engines.

SEO can be a tricky beast to tame, and it's easy to fall into the trap of focusing solely on what Google wants to see and forgetting your readers. We're well-versed in striking the delicate balance between writing for the humans in your life and incorporating just the right level of SEO keywords.