Frequently Asked Questions

Oo, we love an FAQ page. It’s everything you need to know, all in one spot — bloody lovely and very satisfying (especially since you have to click through endless pages to get answers to anything nowadays).

So, go on — let your curiosity run wild all over our FAQ page. We won’t judge. It’s what it’s here for!

Want to ask us something we haven’t answered below? Drop us a message and we’ll be happy to help.

Ask us anything!

For small businesses unsure where to start with copywriting and SEO…

Do you offer affordable copywriting services?

We pride ourselves on offering budget-friendly copywriting services for all, while still charging what we need (never more) to live, grow, and thrive as a business.

What happens once I enquire?

Once we receive your enquiry, we’ll send you over a questionnaire which includes a few questions about your content needs, goals, and challenges. We’ll then book in a call with you to discuss how we can help you in more detail.

Can you help me develop my brand voice?

Absolutely — and it’s one of the best parts of our job. Brand tone of voice (TOV) is so often pushed to the side. But it can act as an anchor throughout all of your marketing communications, from your website and social media to email newsletters.

We’ll happily help you develop TOV guidelines to ensure your copy is consistent across the board.

Do your copywriting services include SEO?

Yes, we’ll happily weave in any SEO keywords or phrases into your content to ensure it is primed for search engines. Just let us know beforehand if you’d like us to conduct this type of search engine optimisation research for you.

For agencies looking to outsource their copywriting…

Do you partner with digital marketing agencies?

We LOVE partnering with digital agencies, especially since the two of us come from agency backgrounds. We thrive on variation and are pros in plenty of wacky, wild, and niche topics, so the more clients you have to deliver content for, the better.

Do you provide white-label content and copywriting services?

If you’re looking to outsource blog content and other copy, we happily deliver white-labelled copywriting services for agencies. We can adapt to your clients’ TOV and keep our writing slick at all times.

For those wanting to learn more about The Content Coven…

What is The Content Coven?

The Content Coven is a copywriting agency run by Tansy Dando and Molly Govus. We’re based in Cardiff, Wales, but work with clients all over the world. Essentially, if you’re looking for help with English written content, we’re your gals.

What experience does The Content Coven have in copywriting and content writing?

We have years of experience working as professional copywriters for full-service SEO and digital marketing agencies. We don’t like (or allow ourselves) to toot our own trumpet very often, but we’ve been lucky to work with some pretty big brands.

After a sudden redundancy, we decided to take the leap together and start our copywriting agency so we can do what we love day in, day out. We haven’t looked back since!

What copywriting services does The Content Coven offer?

We offer affordable, professional content writing services for anyone in need, from freelancers to large-scale companies:

Website copywriting: Engaging landing pages, useful blog articles, and informative full-site copy.
E-commerce copywriting: Product descriptions, Amazon listings, and service pages designed to drive repeat sales.
Content optimisation (SEO): Full website overhauls or page-by-page optimisations to boost search engine visibility.
Case study creation: Customer success stories to showcase your mission, values, and impact.
Brochure and handbook creation: Brochures, policy documents, and handbooks that communicate your brand confidently.
Keyword research: Strategic SEO keyword research, planning, and implementation to strengthen your website and its contents.
Blog strategy, development, and delivery: Fully comprehensive blog planning, scheduling, and management.
Proofreading and editing: Error-free content aligned with your brand voice and personality.

Brand development: Customised tone of voice (TOV) guidelines, detailed customer personas, and brand messaging deep-dives designed to amplify who your brand or business truly is.

Take a look at examples of work we've done for some of our fabulous clients.

Why choose The Content Coven over other copywriting agencies?

We care about what we do, what we deliver, the clients we work with, and how we write. We take our jobs extremely seriously and pride ourselves on building meaningful, transparent connections with our clients.

If that sounds up your street, then we’ll definitely want to have a chat with you.

Plus, you’ll not only gain two pairs of eyes over your content, but two of the most detail-oriented perfectionists to ever exist on your team. The best part? We come as a jolly ol’ pair — and we work together (and with others) bloody well.

Do you charge by word, hour, day, or project?

We can adapt our rates to your preferred needs, whether that be per word, hour, day, or project. However, we may opt for an overall cost for large-scale content projects and website overhauls.

Take a look at our copywriting prices page for some ballpark figures and feel free to get in touch for a personalised quote.

For our fellow word witches, wizards, and warlocks (aka copywriters)...

Are you hiring copywriters to join The Content Coven?

As a full-time duo, we sometimes need additional help from freelance copywriters to join our Coven. Get in touch, and tell us a little bit about you and your favourite topics to write about. We promise we won’t leave you on read!

We’ll let you know we’ve received your message and will be in touch as soon as we have any copywriting opportunities available for you. We’ll start with a small trial (always paid!) and go from there.

Do you offer copywriting internships or work experience?

We hope to offer copywriting internships and work experience soon, so watch this space. In the meantime, if you’re a budding wordsmith and want to chat with us about our experience or your next steps, get in touch. We’d love to chat with you, boost your confidence, and get you headed in the right direction.

Do you have any copywriting tips or resources for beginners?

Head over to our copywriting blog for oodles of inspiration and useful info, or give us a follow on Instagram over at @content_coven.

What’s your biggest tip for aspiring or beginner copywriters?

Okay, no beating around the bush: Get. As. Much. Real. World. Writing. Experience. As. Humanly. Possible.

Become a contributor, join your sixth form, University, or college’s newspaper or magazine society, start your own blog, reach out to local businesses — just put yourself out there, and show passion.

It’s also worth reading as much as possible. Blogs, novels, news sites… anything that helps you gather more understanding of the power of words.