Our Work
In our time working together, we've been lucky enough to write for some incredible clients, including luxury skincare brands, comparison sites, digital marketing agencies, startups, and household names. Our specialities lie in tailoring our tone of voice to suit your audience and weaving in search engine optimisation (SEO) expertise while bringing real value to the reader.
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How we work
What we love most about The Content Coven is working together. Not only is the company nice (freelance copywriting can be a lonely trade!), but we find we bring out the best in each other, too. With every piece of website content writing we create, you can guarantee the other Coven member will have proofread and quality-checked it to ensure we always deliver the best copy we possibly can. ​​​​
The Content Coven 'Grimoire'
Here, you'll find some examples of blog articles, landing pages, and product descriptions we've whipped up for clients and worked on together.
Individually, we have additional experience in crafting everything from lead magnet guides to email campaigns, so if you can't see work relevant to your needs or sector, please get in touch, and we'll be happy to send over some additional samples of our website content writing. ​​​​
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Blog Articles
Landing Pages
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Think SPi: Renewable Energy Solutions for Businesses landing page
Alchemy Instruments: Services page
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Justine Lister Celebrant: Homepage copy
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SpotDif: Business Solar Panels landing page
eCommerce Pages
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Hotel Chocolat: White Hot Chocolate product landing page, including 'read more' dropdown
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MyFujifilm: Photo books product landing page
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StickerShop: Round Labels landing page optimisation
Projects
While working as the content team at a full-service digital marketing agency, we had the opportunity to deliver comprehensive blog strategies, develop tone of voice (TOV) guidelines, and create in-depth ideal customer profiles.
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Here's a little insight into some of the website content writing projects we've worked on:
ELEMIS Amazon Listings
Services provided: Tone of voice development, customer profiles, Amazon-specific keyword research, product listing creation
We collaborated with ELEMIS, a luxury skincare brand, to create a large volume of Amazon product listings.
The first task was to identify target customers for each of the brand's product lines. We created dedicated customer profiles for each range and developed unique tone of voice guidelines for each one.
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We then carried out Amazon-specific keyword research using JungleScout, and used this information to write over 140 product listings. The listings included three short snippets and an in-depth product description section.
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SpotDif Branding Development
Services provided: Tone of voice development, customer profiles, landing page creation
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We also supported SpotDif, a new price comparison website with developing tone of voice guidelines to use across all copy and communications.
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To do this, we created customer profiles for each of SpotDif's key sectors. These varied from domestic solar panels and mobility furniture to business heating solutions and payment processing systems.
Once we'd developed the TOV guidelines, we presented this to the SpotDif team and then went on to create new landing pages and update existing content in line with the branding guidance.
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Get in Touch
If any of our work has caught your attention, please don't hesitate to see how our content and copywriting services can help you!
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Fill out the form, give us an email, or reach out on LinkedIn. We'll aim to get back to you as soon as possible.
