Should you outsource your copywriting?

Running a business is a juggling act, and you might be feeling like you just can’t get the balance right. After all, you’ve got sales, customer service, account management, finances… and the big one — content. 

As amazing (and time-saving) as it would be, words don’t just magically appear on your website. We know it takes time, effort, and, quite frankly, a lot of headspace. So, where do you go from here? 

Well, outsourcing your copywriting could be the helpful start you need. Let’s take a look at why you might like to hire a professional copywriter from an SEO copywriting agency and outsource your content.

Why outsource your copywriting, and is it really worth it?

At The Content Coven, we pride ourselves on our transparency. The bottom line is if we thought copywriters were null and void, then we wouldn’t be doing what we do. True, you could plug a quick prompt into ChatGPT and get something subpar that fits the word count — but you won’t be receiving quality.

Being a business owner means you have your fingers in many ‘cauldrons’. When you started, copywriting may have been quite manageable and — dare we say it — quite fun! It’s natural for copywriting to fall on the back burner.

Also, your website is often the first point of contact for your potential customers. If the copy doesn’t grab them or engage them, then they’ll likely be clicking off to your competitor’s website before you can say ‘oops’.

To help you decide whether you should outsource your copywriting and business content, ask yourself these questions:

1. Do you have the time? 

2. Do you know what you want to say?

3. Do you know how to say it?

4. Do you feel confident in your copywriting skills?

Copywriting is so much more than filling the space on your website. It’s your voice, your story, and your elevator pitch rolled into one. 

It’s a pretty big deal when you think about the power that words hold, right?

The benefits of outsourcing to copywriters

Outsourcing your copywriting using white-label copywriting services (where a copywriter creates content you can brand as your own) has plenty of benefits. 

It ensures consistency, guarantees high-quality content, and gives you an extra hand when you need it most. The result? A website that captivates and converts — plus an engaged target market. 

Here are a few more ways copywriting can work its magic for your business...

1. Time

Writing is time-consuming. We know… because it’s our bread and butter!

Outsourcing means you can free up your schedule and focus on the most important parts of your business. Whether you need blog posts, press releases, or website copy, hiring a copywriter for your business can save you hours of precious time and effort.

2. Expertise

‘Good’ copy isn’t just about spelling and grammar (although we’re pretty good at that, too).

Whether you hire a copywriter for your website or other marketing materials, they’ll have an expert grasp of SEO and keyword research, tone of voice, and how to convert readers into engaged and repeat customers.

A professional copywriter can transform the ‘good’ into something captivating. We do this by getting to know your audience, crafting the right message, and driving action through words in the most effective way. 

3. Fresh perspective

Ever feel like you’ve run out of things to say? Even we feel like that sometimes. Saying that, we’re always on the hunt for the latest trend or snippet of industry news.

When you outsource your content and copywriting, you have access to fresh eyes and creative brains that can look at your business in a completely new light. 

For us, one of the best things about being in this industry is finding new ways to tell each client’s unique story and connect with their audience.

How to outsource your blog writing and stay in control of your brand

One of the biggest concerns we hear from business owners is the fear of losing control over their brand’s voice. 

It’s an understandable worry. You’ve nurtured your business from the ground up, so passing the wand to a copywriter might feel quite scary. However, we promise it doesn’t have to be. Here’s how to make sure your outsourced content ticks all of your boxes.

Communicate your vision clearly

Be upfront with what you want, and definitely don’t be scared to tell us exactly how you want things to be. The more information we have to work with, the more we can deliver content that sounds just like you. 

Share your brand guidelines, tone of voice guidelines, and any specific messaging structures you’re keen to maintain. Even the smallest tidbit of information can be useful to us — so don’t hold back.

Choose the right copywriters for the job

Not all copywriters are created equal. 

Ultimately, you need copywriters who understand your industry, your audience, and your business goals. Take the time to find a good fit, and your results will be more than worth it.

Not sure where to start? Cast your eyes over our recent blog on the 11 top qualities of a professional copywriter for a few ideas on what to look for.

Provide feedback and request edits if needed

Maybe you’re chatting with a copywriter, and they claim they can nail the brief… Every. Single. Time. 

Unfortunately, that’s just not always how this gig goes. Depending on your tone of voice guidelines, audience, and the content subject matter, it can take a little time for your copywriter to get into the groove. Be prepared to offer constructive feedback, and never be afraid to ask for edits. 

A dedicated copywriter will always be more than happy to tweak their work to meet your expectations and needs. It helps us grow and understand your needs better. Plus, the more you work with a particular writer, the sooner they’ll know your brand like the back of their hand — meaning fewer edits! 

Brew up some content magic with The Content Coven

After some help with a one-off project or looking to form a long-term partnership with a quirky SEO copywriting agency? Without being too forward, you may have found your match…

We offer a range of Content Packages and Copywriting Services to suit businesses of all shapes and sizes. We also offer transparent pricing, so there are no spooky surprises down the line!

Fill in our contact form, and we’ll get in touch to arrange a no-obligation chat about your needs. Alternatively, feel free to DM us for a natter on Instagram over at @content_coven.