Can outsourcing content really save your business money?
Dec 5
5 min read
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TL; DR: Is content outsourcing worth it? Yes, if you care about your business messaging. Will outsourcing save your business money? Yes, as long as you’re patient enough to see the returns!
Outsourcing content can be a very misunderstood topic, especially within the copywriting industry. While it’s easy to see how outsourcing your content can definitely save time, many business owners are left wondering whether it actually saves money, too.
As always, we’re here to give you the honest, no-frills rundown of content and copywriting outsourcing, so you can decide whether it’s worth your time and investment.
What is outsourcing?
Outsourcing refers to hiring people to complete the tasks you…
Can’t do
Don’t have time to do
Don’t want to do
Instead of learning a new skill, fitting time into your already busy schedule, or grinning and bearing a task that you really don’t enjoy, outsourcing means you can bring an expert in to do it for you.
Why do people outsource their work?
There are many valid reasons why a business may wish to outsource work to another company or industry specialist. For example, they might wish to:
Save time
Access specialist skills not available within an in-house team
Reduce stress and overwhelm
Avoid mistakes
Business owners in all sectors often come to the realisation that trying to do everything in-house is a one-way ticket to burnout town. This is especially true of content and copywriting when you don’t feel confident in your writing ability.
Is outsourcing content morally wrong or unethical?
Many people believe that business outsourcing is cheating. However, this couldn’t be further from the truth.
It is a common and legitimate practice to hire a third party for business services, especially when it is clearly stated as an option in contracts and project agreements.
What we will say is that actively claiming that you’ve written every word of your content yourself when you’ve actually hired a professional copywriter — that would be a deceptive practice.
Why is written content so popular to outsource?
Small, medium-sized, and multi-national businesses all have a lot of plates to spin, and that means there are plenty of tasks they could outsource. So why is content outsourcing one of the most popular?
We have a few ideas in mind:
High-quality copywriting is time-consuming
A 500-word blog post could be considered short, but once you factor in SEO research, editing, formatting, and general thinking time, you’d be surprised at how long writing a blog can actually take! With so many other areas of your business to focus on, it’s no wonder landing pages and blog posts jump from the to-do list to the outsourcing list.
The right words are integral to business success
Messaging is a core component of business communications, and arguably, it’s the most important. Messaging influences sales, SEO, visibility, trust, brand voice, and even customer experience. Many people choose to outsource content when they realise that bad copy can actually lose them money in the long run.
Copywriting is easy to outsource remotely
Content and copywriting is incredibly easy to outsource, since it doesn’t always require a physical employee presence. Copywriters can work from anywhere and everywhere.
As long as they have a good WiFi connection and a computer or laptop with a durable keyboard, they’re good to go!
It keeps your business communications consistent
When you outsource your content to one agency, you can ensure that your brand voice and personality stay consistent throughout every piece of marketing material.
This is something business owners often struggle with, especially when juggling multiple priorities.
White label copywriting agencies are easily accessible
White-label copywriting services are readily available for agencies seeking extra client support.
White label copywriting is essentially where a professional copywriter (or a team of copywriters) will write the content, and the agency will rebrand it as their own offering, with the copywriter’s consent.
It’s essentially another form of ghost writing — a way for agencies to add copywriting services to their repertoire without having to hire a permanent in-house copywriter.
Can content outsourcing actually save money?
This is a natural question to ask, especially since it obviously costs money to outsource in the first place. While it may not seem like there’s a huge pay-off in savings initially, there are many ways that outsourced content can save your business money in the long run.
It frees up time for you to earn money
Say you earn £50 an hour for client work, but you spend half of your working day writing a blog for your business. Instead of earning you money, you’re essentially spending £200 to DIY it.
The math just ain’t mathin’.
When you outsource your content to a professional copywriter, on the other hand, they can write your content to a high standard, and much quicker than the average Joe — without compromising on quality. Outsourcing also means you can focus on the work that brings your business direct revenue.
It saves you from paying for poor-performing content
If you DIY your content without any professional copywriting or SEO experience, you may be doing your business more harm than good. DIY content can:
Fail to convert
Damage your website’s SEO
Disengage your audience
Confuse your brand messaging
All of which can have a direct and negative financial impact. Maybe not instantly, but definitely in the long term.
Outsourcing to a trusted copywriting agency guarantees that you’ll receive strategic and optimised copy that is closely aligned with your business goals, values, and mission.
Just think about it this way: if your website gains more potential clients or buyers because of better copy, the benefits could cover the costs of outsourcing multiple times over.
You can save money on tools, equipment, and training for current staff
Thinking of training up your in-house team in copywriting? You’ll have to be ready to foot the bill for SEO software. You’ll also have to spend time — and potentially money — on training your staff to effectively use said tools.
When outsourcing to a professional SEO copywriting agency, they’ll absorb these costs for you, so you can receive reliable copywriting services without ongoing subscription fees (that you likely won’t use enough to justify!)
You can reduce the need for a new, in-house copywriter
For many businesses, outsourcing offers the ideal middle ground. Hiring a full-time copywriter not only factors in salary but also requires you to cover:
Pension contributions
Training (time and money)
Management (time)
Software
Equipment
And more
When you outsource, you benefit from high-quality copy without the overheads that come with a full-time employee. Instead, you’ll only pay for what’s outlined in your agreement, whether that be one blog a month or a one-off full website optimisation.
Outsourcing is flexible and adaptable, which is why it’s a viable and popular option for so many business owners.
You’ll be setting your website up for sustainable, long-term returns
Outsourcing your content, especially to a trusted SEO copywriter, means you can benefit from a consistent and reliable content output. Search engines like Google champion and reward high-quality, relevant, and regular content, and this can ultimately lead to:
Increased website visibility + higher rates of organic traffic + increased leads = more sustainable sales
Outsource your content to The Content Coven
From independent creatives to established digital marketing agencies, we work with a whole host of businesses that outsource their content and copywriting to our dedicated team.
We’re proud to act as a from-afar part of your team, and promise to treat your copy as we would our own.
We offer a variety of affordable copywriting services at budget-conscious rates and incorporate SEO best practices, like keyword research, into our research and writing processes as standard. Why? Because we genuinely care about every word we write and want to provide you with the best results we can.
If you’d like to learn more about us and see if our word witches are a good fit for your copy, please check out our copywriting resources and get in touch to have a chat.
